All Sky Blue Toffee’s posts about paid search
The Holy Grail of Paid Search Understanding your product and anticipating what your audience search for is the Holy Grail of PPC account management. If you get these two things right then success will come your way. Sounds simple? Well it is and it isn’t. If you know what people type when they are looking[…]
It Won’t Bite, It’s Actually Quite Friendly Let’s face it, PPC can be a daunting thing to get your head around especially given the fact that it involves familiarising yourself with the minefield that is Adwords. Just when you think you’ve learnt all of the acronyms a human being could possibly retain in their memory,[…]