The team at Sky Blue Toffee is always looking to improve its understanding of the digital world we occupy to ensure we are able to offer a great service to our clients and deliver on our promise of creating Marketing Strategies and Projects that are fit for purpose. We support this philosophy by continually learning about new developments in Search, Display, Video and Social Media as well as making sure we gain the latest accreditation and qualifications from the big players. We are proud to be a graduate of Google’s Squared Online Digital Marketing Course, and hold qualifications from Digital Garage, Google AdWords and Google Analytics.
Squared Online – The digital marketing qualification developed with Google
Squared Online is the award-winning digital marketing course developed with Google and endorsed by the Internet Advertising Bureau UK (iab), The IPA and the CPD Standards Office. It’s a complete marketing course designed to meet the real needs of businesses in the digital age. The course delivers insight, experience and knowledge on a variety of subjects including:
✔ Interaction in the workplace and how this is being affected by technology
✔ Using virtual teamwork and collaboration to deliver better results
✔ Understanding social media and its impact on the workplace
✔ How brands are organising, understanding and connecting with their target audience
✔ Leadership in the 21st century
The Digital Garage – The learning experience
The Digital Garage is a series of tutorials from Google on everything from website design and content to online marketing and using social media to tap into established communities. There are 23 topics covered leading to a Digital Garage Certificate of Online Proficiency which is endorsed by IAB Europe.
Google AdWords – Paid Search Specialists
For 10 years the guys as Sky Blue Toffee have held Google AdWords qualifications…there were a lot fewer back in 2006! Today we hold qualifications in Search, Display, Shopping, Mobile and Video, your digital five-a-day. Our team take each of the exams once a year to ensure we continue to hold this badge, but perhaps more importantly, so that we are aware of any changes or updates that Google sometimes rolls out under the radar…Google Adwords goes through hundreds of changes each year, some more visible than others.
Using the knowledge gained from taking these exams, together with 10 years experience, we are able to create Search Campaigns across all platforms that are goal driven and designed to delver the right traffic to the right web pages at the right time.
Google Analytics – Making Data Driven Decisions
There’s no excuse for not having the information about your website at your fingertips. Google Analytics tracks and reports on the users that get to your site and what they do when they get there. It’s the kind of information that can be the difference between making a good decision and a bad one. At Sky Blue Toffee we are fascinated by the data and the insights that Google Analytics can reveal, we are fully qualified (got the badge ;-)) and are able to delve into this vast resource and find the data that is relevant to your business goals, we can then help you draw up a plan of action which will enable your site to perform better and your goal conversion rate to improve.
Contact our team today to discuss your particular Digital Marketing needs, we’re confident we can answer your questions and come up with a plan that meets your requirements. Contact us online or call 01473 845058
