PPC details from Sky Blue Toffee
For as long as I can remember, any new announcement from Google has included a liberal serving of ‘mobile’ spin, so much so that it’s become a bit of a running joke around the office…this is the year mobile takes over…but the thing is, they are right, they have always been right, and at the Google[…]
The Holy Grail of Paid Search Understanding your product and anticipating what your audience search for is the Holy Grail of PPC account management. If you get these two things right then success will come your way. Sounds simple? Well it is and it isn’t. If you know what people type when they are looking[…]
It Won’t Bite, It’s Actually Quite Friendly Let’s face it, PPC can be a daunting thing to get your head around especially given the fact that it involves familiarising yourself with the minefield that is Adwords. Just when you think you’ve learnt all of the acronyms a human being could possibly retain in their memory,[…]
Online Christmas Shopping Starts Today! Although some big name brands have chosen to pull out of the annual Black Friday event this year, most notably ASDA, the juggernaut that is Online Christmas Shopping shows no signs of stopping for a comfort break. Businesses are again talking up the possibility of record sales in the run[…]